Smurfs

Release date: July 18, 2025

Scope of work: Costume Tour | Grassroots Campaign  | Screening Campaign

Markets: Miami | Orlando | Tampa

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Campaign Highlight: Costume Tour

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Description: We had the honor of hosting Papa Smurf, Smurfette, and No Name over the 4th of July weekend during the Miami leg of their nationwide tour. The three icons were on a mission to spread the word about their upcoming film, and it was up to us to make sure people heard them!

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We honed in on the theme of the Smurfs living in harmony with nature, partnering with the Philip and Patricia Frost Museum of Science to host a family friendly science demonstration and dance party event. Our next stop was Bayfront Park's 100th Anniversary 4th of July Festival, where the trio got to mingle with the crowd and take in the fireworks. We finished off their stop in Miami with a trip to the Loan Depot Stadium, where we partnered with the Miami Marlins for trailer play, a lucky row giveaway, and the officiation of their in-game mascot race. 

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Papa Smurf, Smurfette, and No Name also stopped by local studios such as Telemundo, NBC, and Univision for in-studio coverage. Overall, our efforts garned the Smurfs an estimated 7.7M+ digital impressions.