Roofman

Release date: October 10, 2025

Scope of work: Influencer Campaign | Screening Campaign

Markets: Miami | Orlando | Tampa | West Palm Beach

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Campaign Highlights: Influencer Activation

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Description: Inspired by the film’s eclectic poster and its early-2000s setting, we developed an influencer event centered on escaped convict Jeffrey Manchester’s (portrayed by Channing Tatum) favorite mode of transportation inside the Toys"R"Us he inhabits: the Heely. 

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Influencers were invited to an after-hours event at a local brewery, where they designed and tested their own pair of Heelys, sharing the experience with their followers and encouraging them to check out the film in theaters. This intimate influencer activation contributed to a total reach of 480K.