Maintenance Required

Release date: October 8, 2025

Scope of work: Influencer Campaign | Screening Campaign

Markets: Miami

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Campaign Highlight: Influencer Activation

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Description: I took inspiration from the outfits worn by Charlie, the main character of Maintenance Required, to plan an intimate influencer event centered on combining art with fashion.

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Guests were invited to a hidden gem within the heart of Wynwood, Drip and Sip Miami, for an evening of denim jacket customization and refreshments. Each influencer chose a jacket to their liking and was provided with all the art materials they could desire. Over the course of the evening, we encouraged them to let their creativity run wild, and saw some truly unique designs come to life. The posts they shared on their socials, highlighting the event and encouraging their followers to check out the film on Prime, had an estimated reach of 1.1 million. 

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