Primate

Release date: February 9, 2026

Scope of work: Grassroots Campaign | Digital Campaign | Screening Campaign

Markets: Miami | Orlando | Tampa

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Campaign Highlight: Digital Activation

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Description: Primate is a horror movie that embraces practical effects and favors human performances over computer-generated ones. We paid homage to this in our campaign by partnering with makeup and cosplay influencers to create looks inspired by the film.

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We provided guidance to our content creators while also giving them the creative freedom to craft looks in the styles they felt most confident in. The results were impressive and diverse, with each creator taking the brief and making it their own. Each creator shared their look with their follower and encouraged them to check out Primate in theaters. This digital activation was accompanied by mailers, advance screenings, and field events, and contributed to the over 2.7 million in reach the campaign garnered.