Merv

Release date: December 10, 2025

Scope of work: Digital Campaign | Screening Campaign

Markets: Miami

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Campaign Highlight: Digital Activation

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Description: Merv, a heartfelt holiday romcom about a couple trying to patch things up through shared custody of their dog, makes it clear that our pets are our family. We captured this central message of the film by treating select influencers to a "family photoshoot" with their furry friends.

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They shared their photoshoot results, tagging the film and encouraging their followers to stream it on Prime. Overall, the furry family photoshoot helped contribute significantly to the 1 million in reach the campaign generated.