Roofman

Release date: October 10, 2025

Scope of work: Influencer Campaign | Screening Campaign

Markets: Miami | Orlando | Tampa | West Palm Beach

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Campaign Highlights: Influencer Activation

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Description: Inspired by the eclectic poster for the film, and the early 2000's era in which it takes place, we devised an influencer event highlighting escaped convict, Jeffery Manchester's (Channing Tatum), favorite form of transportation around the Toys"R"Us he inhabits, the Heely. 

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Influencers were invited to an after-hours event at a local brewery, where they designed and tested their very own pair of Heelys, sharing the experience with their followers and encouraging them to check out the film in theaters. This intimate influencer activation contributed to the 480K in reach our campaign captured.