Mission: Impossible - The Final Reckoning

Release date: May 23, 2025

Scope of work: Influencer Campaign | Grassroots Campaign  | Screening Campaign

Markets: Miami | Orlando | Tampa

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Campaign Highlight: Influencer Activations

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Description: For the final installment of the Mission: Impossible franchise, we needed to deliver something truly vast in scope. A legacy title such as this deserved as much. 

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Inspired by the high adrenaline and fast-paced themes of the film, I worked with my team to turn a group of influencers into "Impossible Mission Force" agents for a day, and sent them on a series of "missions" spanning the state of Florida. Additionally, select fitness influencers were handpicked to participate in a professional wirework and fight choreography class at Miami's premier stunt gym, Miami Action Design. These activations garnered an estimated 17.2+ million impressions and were supported by a traditional screening campaign.