The Map That Leads to You

Release date: August 20, 2025

Scope of work: Influencer Campaign | Screening Campaign

Markets: Miami

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Campaign Highlight: Influencer Activation

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Description: In celebration of Amazon MGM Studios' film, The Map That Leads to You, we hosted an elevated evening of wine tasting and wine glass engraving for a select group of local influencers.

 

Our guests started the evening at Books & Books, an iconic and beautiful bookstore, in Coral Gables. They received their own personal copy of the book the film is based on and enjoyed a selection of wine and light bites inspired by the European setting of the film. Then, in the spirit of the film's main character appreciating the illustrations his grandfather left him in an old journal passed down through the generations, guests used custom engraving tools to etch designs into their complimentary wine glasses and bottles. Once the sun began to set, we made our way over to the historic Coral Gables Art Cinema for an exclusive advance screening of the film, hosted by bookstagram influencer @bookedblonde.

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Overall, our little wine night garnered an estimated 500,000 impressions. 

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